The E-Bike Reimagined by Harley-Davidson
The E-Bike Reimagined by Harley-Davidson
Crafted for riders who demand performance, style, and freedom.
Why Blend In When You Were Born to Stand Out?
Feel the power of Harley-Davidson engineering in every ride. Whether you're commuting to the office or cruising for weekend coffee, the Serial 1 e-bike turns heads, sparks conversation, and delivers unmatched riding comfort.
Precision. Power. Prestige.
For the City, the Coast, and the Open Road
Your bike should be more than just a ride—it should be an extension of your lifestyle. The Serial 1 fits seamlessly into your world, whether you're tackling hills, rolling through Bondi, or navigating the city with ease.
Choose Your Ride
See What Serial 1 Owners Say.
★★★★★It’s the most luxurious bike I’ve ever experienced. I love the way it looks, it’s very sleek, modern, simple and it rides smoothly. It goes up hills like a breeze…you fly right up…it is wonderful. To be able to ride anywhere with these is really great.”
Karilyn![]()
Gig Harbor, WA
★★★★★It’s the most luxurious bike. Commuting to work was never better than now thanks to my Serial 1 RUSH/CTY!
Terry![]()
Watertown, NY
★★★★★A super cool bike
Achim![]()
Germany
★★★★★I recently had the opportunity to purchase the Harley Davidson Serial 1 Rush City Bike, and let me tell you, it's an absolute blast! This electric assist bike combines the iconic style of Harley Davidson with modern technology, delivering an unforgettable and exciting riding experience.
Jacob F![]()
Best Buy Customer Reviews
Limited Stock in Australia
Limited Stock in Australia
Serial 1's popularity in Australia is growing—and we’ve secured limited stock. Don’t wait and risk missing out on your preferred model, size or colour.
Frequently Asked Questions
Serial 1 began as a spin-off of Harley-Davidson, developed in-house by their top designers and engineers. While Serial 1 now operates independently, it still carries the legacy and influence of Harley-Davidson’s iconic innovation.
Yes! We offer free test rides at our Narrabeen showroom and Marrickville workshop. Come in, try one for yourself, and see what makes Serial 1 so special.
You can book a test ride here.
Each Serial 1 e-bike comes with a 2-year warranty on the frame and electronics. Ben Buckler Boards also provides local servicing and tech support to keep your ride in peak condition.
Yes, you can use Afterpay to break up your payments. There are also other payment options available at the checkout.
Battery life depends on the model and usage. On average, you’ll get between 50km and 170km per charge. Batteries are removable, and built to last thousands of cycles.
Got Questions?
Send us a message!