The Journey of Serial1: From Concept to Reality at Ben Buckler Boards

At Ben Buckler Boards, we're thrilled to introduce the latest addition to our lineup: Serial1. The journey of Serial1 from a bold idea to the innovative eBikes we stock today is nothing short of inspiring, reflecting a perfect blend of heritage and forward-thinking technology.

The Birth of an Idea

The story of Serial1 began within the hallowed halls of Harley-Davidson, a name synonymous with two-wheeled freedom and adventure. Inspired by Harley-Davidson’s founders and their first motorcycle—lovingly known as "Serial Number One"—a dedicated team of motorcycle and bicycle enthusiasts embarked on a mission in 2018 to revolutionize the eBicycle market.

This small, passionate group worked out of Harley-Davidson’s Product Development Center, focusing on creating the most advanced, capable eBikes available. Their goal was to design bicycles that would offer the same spirit of adventure and innovation that Harley-Davidson motorcycles are known for.

An Independent Spirit

In 2020, the decision was made to spin off this project into an independent brand, and thus, Serial1 was born. This move allowed the team to harness the rich legacy of Harley-Davidson’s engineering prowess while enjoying the agility and focus of a standalone entity. Serial1 quickly positioned itself at the intersection of tradition and innovation, dedicated exclusively to the eBicycle segment.

Serial1’s mission is clear: to bring world-class engineering, design, and technology to electric bicycles. This vision manifests in their commitment to challenge the status quo, empower riders, and remove barriers like distance and ease of use. Their eBikes are designed not just as a mode of transport, but as a means to create memorable experiences and inspire adventure.

The Serial1 Lineup

Serial1’s range of eBikes includes models tailored for different types of riders and uses:

  • RUSH/CTY SPEED: Designed for high-speed city commuting, offering electric assistance up to 28 mph.
  • RUSH/CTY STEP-THRU: Features an accessible frame design ideal for urban riders who need ease of mounting and dismounting.
  • MOSH/CTY: A stylish and nimble urban eBike perfect for zipping through city streets.
  • BASH/MTN: Built for rugged off-road adventures, combining robust performance with sleek design.
  • SWITCH/MTN: Designed for adventurers, this eMountain bike excels off the beaten path with its advanced features and durable build.

Each model features cutting-edge technology, such as a central integrated battery, mid-drive motor for optimized handling, and clean styling with internally routed cables and integrated lighting.

Joining the Ben Buckler Boards Family

We at Ben Buckler Boards are excited to offer Serial1 eBikes, bringing their innovative spirit to our customers. Whether you're commuting, exploring, or simply enjoying a ride, Serial1 eBikes provide a unique blend of technology and heritage that enhances every journey.

Serial1’s arrival at Ben Buckler Boards marks a new chapter in our commitment to offering the best in electric mobility. We invite you to experience the adventure and freedom that comes with riding a Serial1 eBike.

Come visit us and discover how Serial1 eBikes can transform your rides into adventures. At Ben Buckler Boards, we believe in the power of innovation to change the way we move, and Serial1 is leading the charge.

For more information about Serial1 and to see the full range of eBikes, visit our store.